The BE Project – In a world where you can be anything…. What will you be?

Meet Leandra – her word for the 2023 BE Project is Determined

What word did you choose and why?


This year I chose the word Determined. I have a lot of goals this year, and I’m determined to work toward them. I am scheduling my time to accommodate that work. I’m determined to spend more time with my family, and to make my way home more often. I am determined to try new things. I’m determined to accomplish my goals.

  I have so many goals that I want to accomplish this year, and I’m determined to stay focused and put in the work to accomplish those. I want to get back into running. I used to run and I loved it. I miss it and I’m willing to work for that consistency again. I’m determined to try new things, and forge relationships with new people. I’m also determined to spent more intentional time at home, with my family and with my mother, and am scheduling trips home every other month to accommodate that.


If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and talk to my younger self, I think I’d just remind her that being kind is the best thing you can do for others. Even your siblings. You really just never know what someone is going through, and a little kindness and thoughtfulness can truly make such a difference. 



The BE Project with Beautiful Evolutions Photography

The BE Project was created in 2016.  Two crazy girls had an idea and it came to life on a napkin at lunch one day. They partnered with a local jeweler, Woolards Custom Jewelry and a beautiful necklace was created.  What began as a marketing campaign turned in to an annual photo project that has allowed people to share a word that is important to them and why that word guides them.  Each year, in January, the project opens back up for registrations.  One week is dedicated to photographing the incredible people that want to join us.  All images are black and white to keep from any distractions.  Just the human and their word.

Head over to THE BE Project page read some of the incredible stories that have been shared with us. 

If you have any questions, feel free to reach out via email at or give us a call at 817-564-3068. 


Please joing the waitlist for this next years project by clicking here: BE Project Waitlist