The BE Project – In a world where you can be anything…. What will you be?

Meet Chase – his word for the 2023 BE Project is Discipline

What word did you choose and why?


I chose the word Discipline. I believe that discipline is the foundation of all success. Every area of your life can demand discipline – family, health, business, faith, friendships. Hard things are scary, but there is a freedom found in doing them. You need discipline to accomplish the hard things.

This year, the word I’d like to focus on is Discipline. Discipline is the foundation of all success and it is demanded in any part of your life that you want to excel in. Finding balance in life requires discipline. Being present for your family, creating wellness and health, accomplishing business goals, being there for your friendships, all of those things require discipline.


If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and talk to Chase ten years ago, I’d tell him to work as hard as you can and to spend as much time as you can with your family on the weekends. I’d tell him that there is no magic pill to accomplishing anything in life, and to remember that things aren’t what make you happy. I’d tell him to be less selfish and show up for your family the way they need you to, and remember to focus on being present in the moment, because your life is right now.

            As my kids continue to grow and face their own life challenges, I hope that they always remember that struggles are opportunities to grow, and I hope that they never ever give up.




What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here