The BE Project – In a world where you can be anything…. What will you be?

Meet Jenna – her word for the 2023 BE Project is Determined

What word did you choose and why?


I chose the word Determined. I am determined to focus on my goals. I am determined to finish what I start. I am determined to help those around me identify their goals, and then help them reach them. I am determined to stand in confidence.

   I am a helper by nature. I just want to help everyone around me, and in my profession I hear a lot of goals that others are setting for themselves. I am determined to help more people reach those goals, and not just in my professional role, but in life in general. I can struggle with focusing on my goals at times, and have been known to start so many things that I don’t finish them all. This year I’m really determined to focus on my goals and finish what I start.

If you could go back and talk to a younger version of yourself, what would you say?

            If I could go back and speak to younger Jenna, I’d tell her just don’t be scared. I believe I missed out on some opportunities because I was too nervous to really embrace them. I’m so much braver now, I learned through some of life’s trials that I am stronger than I ever imagined. If my daughter were to carry one piece of advice from me throughout all of her days, I hope that she will never be afraid to just be herself. She is an exceptional child, so bold and confident. I hope she always remembers to just be herself. 


What is The BE Project?

Have you ever stopped to think about who or what you want to be?  Most often there is a word that drives you.  If you sit in the silence and really think about what type of person you want to be… there will be a word, sometimes more than one word, that will guide you along and push you to keep being a better version of yourself.  This photo project has become something that has touched my heart and hopefully those that have participated. I chose to shoot all of the images in black and white because I wanted the least amount of distractions.  Just the human and the word.   This project is the stories of some amazing people, their stories, and what these words mean to them.  Some have participated each of the 4 years we have done this, some are new each time.  It’s an amazing honor to follow along in their journey and document who they are becoming.

Want to read more stories from others in our community and their BE words?  Head over to the BE Project Page and read the stories of the amazing humans that have participated. 

I challenge you to find a word that resonates with you.  Who do you want to strive to be?  What word leads you day to day?  Join us in our project – what word will describe who you want to BE?

Waiting List for 2023 BE Project – Click Here